Enterprise social collaboration has the potential to transform businesses, enabling new levels of speed and agility that can drive innovation and shift the dynamics of how people interact with each other and the organization. Social networking has been described as one of the four pillars of the next dominant computing platform, along with cloud computing, mobility and big data analytics.
Organizations that have invested in enterprise social collaboration are already reaping significant benefits. According to a survey of 1,447 executives conducted by IBM Center for Applied Insights, 72% say they have enhanced communication and collaboration; 67% have accelerated the speed at which they innovate; and 64% have entered new segments or markets.
Enterprise social collaboration can have a positive impact on every aspect of an organization. Companies have discovered a number of benefits, including:
•How to gain instant insight into how your onsite changes impact the bottom line so you can make quick decisions and adjust in real time
•Increased employee productivity
•Faster product and service development